Road Champion

Road Champion has been in the tyre industry for over a century. Along with innovative tyre designs and compounds, Road Champion has a strong reputation as a high-end brand.

The objectives include creating a visual identity that demonstrates competitive advantage for the client in today’s hyper-competitive business environment sets them apart from other businesses.

Hence, the design was kept simple yet aesthetic by extracting the shapes from the tyre patterns. The logo was created with bold typography to establish this as a premium and reliable brand in the region. We recreated the whole imagery for the brand by showcasing them as the leaders in their highly competitive market. The color themes give away an in-vogue presence while also showing factors such as; trust and reliability of the brand and its products.